Posts Tagged ‘Personal note’

What’s the value of hand made, personalised stationery?

Thursday, May 16th, 2013

I had a really unusual email this week from a woman wanting  to know how I justified my ‘expensive’ stationery.

Fortunately her email signature had a telephone number, so I decided to call her.  We ended up chatting for 20 minutes on the phone while I described to her my definition of “hand-made”, “Australian-made” and “personalised stationery”.

So I thought;  if one customer didn’t understand the Note Couture process, other people may not either, so I decided to share it with you.

Note Couture  is made by me alone, from start to finish. 

And when I say “start to finish” I mean everything.   Printing out your order, personalising your  item with your name or message,  printing, padding , folding and creasing (Note Cards), guillotining, labelling, packing in cello bags or boxes, binding (Spiral Bound Notebooks), wrapping in tissue and packing with a strong sheet of corflute so that the satchel can’t be bent or using corflute wraps (for boxes of Note Cards, Correspondence Cards and Note Sheets) to ensure goods arrive in pristine condition, then packing into post satchels  that I’ve hand-written with your name and address.  Finally I hand deliver your parcel to the post office.  


Then there are the evenings I sit and hand-assemble the boxes which Note Cards, Correspondence Cards and Note Sheets are packed in.

Once your post satchel is dropped at Australia Post, I then sit down and email you confirming despatch and provide a tracking number –  that’s me, not an automated process.  This attention doesn’t change if it’s a large order or a single Note Card.  This process happens for each and every order.

Everything that can be purchased on Note Couture is made by me, here in Melbourne, on 100gsm Australian paper and high quality Australian card stocks. 

Note Couture is also about me choosing stationery that matches, such as envelopes for card stock.  And  card is like paint;  consider how many ‘whites’ you have to choose from at a paint store.  I take painstaking care to ensure a blue-based white card is not matched with a yellow-based white envelope.  There’s nothing worse!

Then there’s all the back-end work of briefing illustrators for illustrations, choosing a typeface to go with each design, placing each illustration into a format template (notepads, to do lists, shopping lists, address labels etc) on my PC, and saving each format image and uploading it to the website so you can view and purchase the item you want. 

As you can see, I am every aspect of your Note Couture experience; and I love it, it’s my passion.

The other stores sell generic stationery items that are purchased in large quantities – anything from 10,000 to 200,000 depending on the retailer.  Their stationery is (usually) made in China, and shipped to Australia using goodness knows how many greenhouse-gas miles, then distributed through stores.  They are printed on Chinese paper stocks – usually 80gsm (which is the same as your average photocopy paper).  They are not hand made or personalised

So, yes, my notepads don’t sell for $12.50,  you’re not going to get a hand made, personalised notepad for that price - it’s not a five minute process.  The stationery you purchase at Note Couture doesn’t sit on the shelf waiting for you to buy. 

My stationery is made – just for you – by me, which I think makes it rather special, and that’s what Note Couture is all about. 

And in case you’re interested, the woman who emailed asking why my stationery was so expensive ended up placing an order about 40 minutes after our conversation ended.

    Need to say thank you?

    Tuesday, March 13th, 2012

    Are you newly engaged or just married?  Do you have a mountain of thank you notes that need to be written?  Just added and perfect for ‘couples stationery’ is Elegant Names 14 - great to use when you want to send a note on behalf of both of you.

    Printed in Citrus Green and Aubergine, however these colours can be changed – all you need to do is click the Colour Chart link which can be found at the base of each page on the website and advise which colours you’d like your names printed in.  You can advise this information via the Comments box on the Checkout page;  (it’s probably best to click the ‘I would like a proof’ box so I can send you a proof and you can see how your colour combo works before the item is printed).  :-)

      Spread a little happiness – communicate with a personal note

      Thursday, August 5th, 2010

      How often do you receive a personal handwritten note these days, in either your business dealings or personal life? It’s quite a rare happening now that anyone takes the time or puts in the small amount of effort required to send or leave a handwritten note. At best, you might get a square of sticky yellow paper with something carelessly scrawled on it.

      In an increasingly impersonal world, receiving a personal note from a friend, colleague or business acquaintance is quite a pleasure. Such a simple courtesy has the power to make a friend or loved one feel special, or to make some hard working person remember that they exist as an individual in this gigantic, fast paced world. You can actually improve someone’s entire day by leaving them a note – what power!

      Elegant-Name and Address Georgia - Notepad

      If you’ve dropped the habit of note writing, it’s time to rediscover it. Purchase yourself a quality notepad or some correspondence cards with a design or caption that says a little something about who you are and start communicating in style!

      Name in Frame One Correspondence Card

      Sending a personal handwritten note tells the recipient something about you – it tells them you care enough to take the time to communicate with them in a personal way. What’s in it for you?  Happiness, generosity, appreciation and caring are all contagious!